Stout Team at eXp · October 13, 2026
Comprehensive Marketing Audit
We ran 33,432 checks on Stout Team's online presence: every one of your 546 web pages, line by line, plus your Google listings, agents, reviews, videos, keywords and AI answers. Then we ranked you against 36 local competitors: the top 3 in each of your 12 local markets. Every number below comes from those checks, with its source and date. Where we couldn't see something, it says Needs access or Not measured.
- Every web page546 pages × 38 checks = 20,748
- Master checklist3,141 items
- Photos2,201 checked
- Links824 checked
- Speed tests10 page types, phone and computer
- Keywords4,081 phrases from Keywordtool.io
- Questions people ask547 matched to your pages
- Google Maps201 local searches
- Google results134 city searches
- AI answers12 markets asked
- Agents70 agents × 10 checks
- YouTube31 videos, one by one
- Competitors36 × 22 checks
23% of where you should be
Compared with the target score of 90
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What's already working.
Referrals still bring 43% of buyers, but 46% start by looking online (NAR 2025). Your past success is real. The market just moved.
What's waiting for you. Every year.
When you beat every competitor in your markets. A goal, not a guarantee.
See the math, city by cityYour score. 21 of 100.
What closing the gap is worth
About $1.13M a year and ~64 home sales. Going to other agents right now.
This is the commission that goes to the competitors who show up first when people search in your cities. We built it from your real search demand, published benchmarks and local median prices. Move the sliders to use your own numbers.
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Commission at stake by region, per year
If you beat every competitor. Tap a bar for the inputs.
Show every assumption and source
Top 10 priorities
Ten fixes, ranked by what they block. Start at the top.
How we ranked them: by how many potential clients each gap blocks, then by how fast it can be fixed. Items 1 to 4 cost little and unlock everything after them. Each one links to the section with the full details, so nothing is repeated.
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Your team and agents
You lead 70 agents and a top-ranked team. Online, most of that strength is hidden.
We scored Ross and every agent out of 100 on the same ten checks: Google listing, reviews, Zillow, Realtor.com, Homes.com, website, social, team page, license and headshot. Ross comes first, then the team grade, your awards and your top three agents.
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Google Maps and your listings
Most buyers pick an agent from the map. Google shows only 3. You weren't one of them.
When someone searches "realtor" plus a city, Google shows a small map with three agents above everything else. That's where most people choose who to call. Here's why, in plain English, with the numbers behind it.
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Your agents' Google listings
22 of your agents have Google listings. Only 2 link to your website.
Your agents already have Google listings with real reviews. 2 link to teamstout.com, 14 link to other websites, and 6 have no website link at all. We searched Google Maps for both addresses, the team name, Ross and all 70 agents by name on October 13, 2026.
How many listings you should have
Google's rules, applied to your team.
- One team listing per staffed office. Del Mar qualifies. Any other office with signage and staff during business hours qualifies too. Other offices: Needs access.
- One listing per public-facing agent. Google treats real estate agents as individual practitioners. The listing name should be the agent's name only.
- No listing at a coworking or virtual office unless it has signage, receives clients and is staffed during business hours. That rules out Treena St unless the team actually works there.
Source: Google Business Profile guidelines, read October 13, 2026.
Where all 22 agent Google listings send people
Reviews and reputation
You have 377 five-star reviews on Zillow. Google shows 0.
Reviews are one of the biggest reasons a business shows in the map, and the first thing a luxury seller checks before calling. Your clients already love you. Google just can't see it yet.
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Name, address and phone
Google found 2 office addresses and 3 phone numbers for you. It can't tell which one is real.
NAP means name, address and phone. Google compares them across your site, your Google listing, Zillow and every directory. When they don't match, it trusts all of them less, which pushes you down the map.
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Your site, page by page
We read every page on teamstout.com, top to bottom. Here is what each one is missing.
Pick any page to see how it is built from the top of the screen to the footer, how Google and AI tools read it, and every problem we found, with the fix. Start with the homepage. It is the page that matters most and it has the most problems.
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Sitewide technical health
Google is spending its time on pages that shouldn't exist. Your real pages load slowly on phones.
These are problems that affect the whole site at once: broken links, test pages, pages that leak email addresses, the sitemap, speed, phone experience, and the header and footer that sit on every page.
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Photos and images
Your site has 2,201 photos. Google can read a description for only 195 of them.
Google and AI tools can't see a photo. They read its file name, its description (called alt text) and how fast it loads. For a luxury real estate team, photos are the product, so this is search traffic left on the table.
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Trust: E-E-A-T and YMYL
Google holds real estate sites to its highest trust standard. Your site's code says you've sold 0 homes.
Google calls money and housing topics "Your Money or Your Life" (YMYL), and it checks them for Experience, Expertise, Authoritativeness and Trust (E-E-A-T). In plain English: who wrote this, are they qualified, and can we prove it. Here is what your site proves today, and what it doesn't.
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Structured data (schema)
Structured data is the label that tells Google who you are. Yours calls your agents "articles."
Schema is hidden code that tells Google and AI tools exactly what a page is: a person, an office, a neighborhood, a video, a question and answer. It is what earns star ratings, video thumbnails and FAQ answers in Google results. Here is what you have, page type by page type, and what each one should have.
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AI search
We asked AI tools for the best agents in your 12 market areas. They named you once and never linked to you.
More people now ask ChatGPT, Google's AI answers and similar tools to recommend an agent. Here is what they say about you today and why.
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The site you should have
The most complete real estate site in your markets would have 117 kinds of pages. You have 1 that is complete.
Every row is one kind of page that buyers, sellers, owners and agents search for: selling, buying, money and loans, places, luxury, lifestyle and Chasing Palms, proof, people, careers, investors, market data and help. Each shows whether you have it, how many people search for it, and the address it should live at. Tap any row for everything that page must include.
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Your website
Buyers search for 612 neighborhoods in your cities. You have 5 neighborhood pages.
Every neighborhood without a page is a search you can't win. Here is how your site compares with your competitors, and what fixing it is worth.
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Search demand
About 1.46 million searches a month name your cities. About 70 name you.
Monthly Google searches for buying and selling terms that name your cities and neighborhoods, from Keywordtool.io. This is demand you can win without paying for ads, if the right pages and listings exist. Growth has to come from these searches, not from people who already know your name.
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City by city
You sell in 67 cities with 1.46M searches a month. Here is what each one is worth to you.
Every city where you sell today, ranked by what it's worth to you each year. For each one: how many people search and the sales and commission you're missing. Tap "See details" for who holds the map there, its neighborhoods and its top searches.
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Searches: Keywordtool.io, October 13, 2026. Map leaders: our Google Maps searches for "realtor," "real estate team" and "luxury real estate agent" in all 67 cities, October 13, 2026. City photos: Wikimedia Commons, credited on each card.
Video and social
You have your own TV show. Your website barely uses it.
Chasing Palms and your YouTube videos are content most competitors would pay for. Right now, Google and buyers can't find them from teamstout.com. Here is how you compare and how to make them count.
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Your competitors
We scored you against 36 local competitors. 34 of them scored higher.
We scored you and every competitor from 0 to 100 on the same five areas, using the same checks. Pick any competitor to see exactly where they beat you, or pick a market to see its top three side by side.
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Compare yourself with any competitor
Pick a competitor from the list. You rank of 37 overall.
Ads and cost per client
You aren't running search ads today. Here is what one client costs on each channel.
What ads are running today, what clicks cost in your markets, and a calculator for the cost of one closed client. Benchmarks are National, real estate category. Your own close rate and commission are Needs access, so you can enter them.
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Expansion markets
50 markets you don't serve yet. Here is what each one would take.
A lighter snapshot of 50 new markets: 5 major and 5 luxury markets in each of Idaho, Texas outside Houston, California areas without a team today, Florida outside Jacksonville and the Emerald Coast, and Tennessee. For each one: monthly searches, click cost, and the three most-reviewed teams you would compete with.
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Recruiting
Recruiting is half your business. Your Join page is a form.
Agents research teams the way clients research agents: they search, watch videos and read reviews. Every agent you add widens your coverage. Here is what agents search for, who else is recruiting them, and what your recruiting pages need.
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Local media and PR
The local media your buyers read. Here is who to pitch in each region.
Magazines, newspapers, TV, podcasts and business journals found in public search for each region, that a luxury team could pitch stories to, sponsor or advertise with. Chasing Palms, market updates and neighborhood guides make strong pitches. Audience sizes and rates are Needs access until you request a media kit.
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Next steps
Your first 90 days. What happens next.
The order we recommend, in three 30-day phases. The full step-by-step version, with who does what, is in the checklist view and your Google Doc plan.
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Credits
Image and media credits. Who made what you see here.
Client photos come from teamstout.com and Ross's Bold Journey feature. Community photos are openly licensed from Wikimedia Commons, credited below with their license. Stock photos, video frames and the presenter come from Envato Elements and are preview images, licensed and swapped for full-quality files before this review is published.
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Your checklist
Every fix in this review, in order. Check them off as you go.
The same plan as the report, as a step-by-step list. It's split into three 30-day phases. Each step shows who does it (List A only you, List B you or us, List C we do it), why it matters, what has to happen first, and which part of the report it comes from. Your check marks last until you close this page. Your Google Doc plan keeps the permanent copy.
Steps and phases match your written plan. Timing is a goal, not a guarantee. Prices are left blank until agreed.
Full audit
Every check we ran, one by one. Done, missing, needs access, not measured.
This is the complete item-by-item record behind the report. Filter by result or search for any topic. Missing items link to the step in your checklist that fixes them.
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